Full-time · Remote
Senior Copywriter & Content Lead
This is a pivotal leadership role for a senior creative who wants to own the entire content strategy for a high-growth tech product. You will be responsible for transforming a paid-acquisition-heavy model into an organic powerhouse through high-quality storytelling and SEO. It is a perfect fit for someone who balances creative flair with a rigorous, data-driven approach to growth.
Ruby Labs · London, England, United Kingdom · Posted 21 April 2026
The role
Overview
This is a pivotal leadership role for a senior creative who wants to own the entire content strategy for a high-growth tech product. You will be responsible for transforming a paid-acquisition-heavy model into an organic powerhouse through high-quality storytelling and SEO. It is a perfect fit for someone who balances creative flair with a rigorous, data-driven approach to growth.
What they need
Requirements & Skills
Key Responsibilities
- Architecting and launching the company blog as a primary organic growth engine
- Developing long-form SEO content to educate users and build brand authority
- Creating narratives designed to improve user retention and combat churn
- Collaborating on global messaging localization for UK, EU, and US audiences
- Providing strategic copy support for UX, lifecycle emails, and marketing ads
Essential
- Ability to work autonomously in a fast-paced, 20+ person agile startup environment
- Proven track record of writing authoritative yet accessible copy for complex technical topics
- Deep understanding of SEO principles and organic acquisition strategies
- Experience in strategic brand building to reduce subscriber churn
- Ability to work within ± 4 hours of the CET time zone
- Performance-driven mindset aligned with OKR frameworks
Preferred
- Experience with OSINT (Open Source Intelligence) or data-related consumer products
- Background in managing content for international markets including the EU and US
- Experience collaborating directly with Product Managers on UX/UI copy
Key Skills
Long-form content creationSEO optimizationStrategic storytellingUX/UI copywritingLifecycle email marketingAd creative developmentGlobal localization strategyData-driven performance tracking
Networking
People to Know
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Perks
Benefits & perks
- 100% Remote work environment
- Flexible working hours
- High talent density and collaborative culture
- Opportunity to work across diverse industries (Health, Education, Entertainment)
- Global impact on international product markets
Next step
Apply now
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