Senior Copy Specialist, EMEA
This is a high-impact creative role for a storyteller who can navigate the intersection of performance athletics and contemporary streetwear culture. You will be a founding member of a regional studio, responsible for the brand's narrative across the entire EMEA territory. It is a perfect fit for a senior creative who wants to see their work on everything from massive OOH billboards to viral social campaigns.
On
London, England, United Kingdom · Posted 29 April 2026
The role
Overview
The hiring side
About On
On is a large employer working in sportswear & fashion, based in London, England, United Kingdom.
Sportswear & Fashion
Large
London, England, United Kingdom
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Requirements & Skills
Key Responsibilities
- Concept and execute multi-channel campaigns in partnership with art directors and designers
- Develop bespoke copy for major retail partners like JD, Foot Locker, and END
- Maintain and elevate the brand's 'fearless and unconventional' voice across all EMEA touchpoints
- Analyze digital metrics to ensure copy is both engaging and high-performing
- Stay integrated with local cultural trends in key cities across the UK and Europe
Essential
- Extensive experience in conceptual storytelling across multiple formats and channels
- Proven ability to uphold and evolve a distinctive, unconventional brand voice
- Experience working within a fast-paced, entrepreneurial creative environment
- Native-level or C2+ English fluency with idiomatic writing capabilities
- Deep understanding of the consumer journey and channel-specific copy requirements
- Ability to collaborate effectively with external agencies and major retail partners
- Strong presentation skills and the ability to pitch creative concepts
Preferred
- Fluency in additional European languages (German, French, Italian, or Dutch)
- Experience working with high-profile streetwear or sneaker retailers
- Background in media companies or top-tier creative agencies
- Diverse lived experiences and unique cultural perspectives
Key Skills
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People to Know
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Perks
Benefits & perks
- Opportunity to work in a high-growth, global sports brand
- Collaborative environment in a newly established regional creative studio
- Exposure to major global retail partners and influencers
- Involvement in company-wide 'On Spirit' events and culture
- Dynamic work locations in major European hubs
Next step
Apply now
Found via www.businessoffashion.com