Senior Director of Growth Marketing
This is a top-tier leadership opportunity for a growth expert to own the entire marketing funnel for a beloved parenting app. The role is unique because it combines high-level strategic oversight with deep integration into product and engineering teams. It is ideal for someone who wants to drive scalable growth while maintaining a mission-driven focus on family wellness.
Huckleberry
Irvine, California, United States · Posted 27 April 2026
The role
Overview
The hiring side
About Huckleberry
Huckleberry is a mid-sized employer working in health & wellness / consumer tech, based in Irvine, California, United States.
Health & Wellness / Consumer Tech
Medium
Irvine, California, United States
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Requirements & Skills
Key Responsibilities
- Define and execute the holistic end-to-end growth marketing strategy
- Own accountability for marketing investment efficiency and unit economics
- Lead and align direct reports across Performance and Lifecycle marketing verticals
- Translate marketing insights into prioritized product roadmap objectives
- Champion a culture of rapid, statistically sound experimentation across all channels
Essential
- Proven experience leading end-to-end growth strategy from acquisition to retention
- Deep expertise in managing unit economics, specifically LTV:CAC ratios
- Experience leading and mentoring Director-level marketing professionals
- Strong background in performance marketing across SEM, Paid Social, and Programmatic channels
- Ability to lead cross-functional 'Growth Pods' involving Product, Engineering, and Data Analytics
- Expertise in monthly and quarterly financial forecasting and resource allocation
Preferred
- Experience managing external affiliate marketing agencies
- Background in the parenting, health-tech, or family-focused consumer app space
- Advanced knowledge of behavioral science and its application in marketing
Key Skills
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People to Know
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Perks
Benefits & perks
- Remote work flexibility
- Opportunity to work on life-changing products for families
- Collaborative, cross-functional team environment
- High-leverage leadership role with significant strategic autonomy
Next step
Apply now
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