Full-time · On-site
Product Marketing Manager - Domain GTM & Narrative
This is a high-level product marketing role that requires a rare blend of technical literacy and narrative flair. You will be the primary architect of how Halliburton's domain-specific innovations are presented to the world, ensuring consistency across all channels. It is a perfect fit for a veteran marketer who thrives on bringing order to complex product portfolios.
Halliburton · Houston, Texas, United States · Posted 20 April 2026
The role
Overview
This is a high-level product marketing role that requires a rare blend of technical literacy and narrative flair. You will be the primary architect of how Halliburton's domain-specific innovations are presented to the world, ensuring consistency across all channels. It is a perfect fit for a veteran marketer who thrives on bringing order to complex product portfolios.
What they need
Requirements & Skills
Key Responsibilities
- Develop and maintain domain-level messaging hierarchies and positioning
- Author comprehensive GTM briefs including target audience profiles and success metrics
- Create sales enablement tools such as battlecards, FAQs, and talk tracks
- Validate technical claims and develop evidence-based assets like case studies
- Participate in GTM tiering and governance to prioritize marketing efforts
- Partner with Growth and ABM teams to execute integrated campaigns
Essential
- Solid understanding of positioning and messaging frameworks
- Exceptional writing and storytelling capabilities
- Ability to simplify complex technical and scientific concepts for customer audiences
- Experience working in cross-functional, matrixed organizational structures
- Strong organizational skills with a focus on GTM processes and governance
- Proven ability to collaborate with Sales, Brand, and Product teams
Preferred
- Experience with enterprise or B2B technology products
- Background in digital technology sectors
- Industry experience in oil and gas, energy, or industrial sectors
- Exposure to Account-Based Marketing (ABM) initiatives
Key Skills
Product MarketingGo-To-Market StrategyNarrative DevelopmentSales EnablementContent CreationStakeholder ManagementMarket AnalysisTechnical Translation
Networking
People to Know
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Perks
Benefits & perks
- Opportunity to work on technically complex, meaningful projects
- Direct contribution to digital and technology market entry
- Collaborative work environment with industry experts
- Professional growth within a global energy leader
Next step
Apply now
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