Key Responsibilities

• Design and implement a holistic brand strategy to boost global engagement and market distinction
• Govern the brand's visual and verbal identity across all internal and external communication channels
• Collaborate with PR, social, and content teams to ensure cohesive and compelling storytelling
• Utilize market research and performance data to refine campaigns and set growth targets
• Mentor and develop a high-performing marketing team while managing vendor partnerships

Essential

• Bachelor's degree in Marketing, Communications, Business, or a related field from an accredited institution
• Minimum of 10 years of professional experience in brand or integrated marketing
• Proven track record of executing brand strategies that result in measurable business growth
• Extensive experience in campaign management and creative direction
• Demonstrated ability to manage budgets and external agency/vendor relationships
• Willingness to travel up to 25% of the time
• Ability to work in a hybrid capacity in Dallas, including 2-3 days in-office or at event sites

Preferred

• Advanced degree in a relevant field
• Experience within the events, exhibitions, or experiential marketing industry
• Prior experience leading brand strategy for a parent company or holding group

Key Skills