WS
Full-time · Unknown

Associate Director, Content

This is a high-impact leadership role that blends strategic demand generation with high-level editorial craft for B2B brands. It is perfect for a content expert who wants to lead integrated campaigns and mentor a growing team within a modern agency setting. The role stands out for its emphasis on data-driven content and its central position in the agency's growth strategy.

Walker Sands · Chicago, Illinois, United States · Posted 22 April 2026

The role

Overview

This is a high-impact leadership role that blends strategic demand generation with high-level editorial craft for B2B brands. It is perfect for a content expert who wants to lead integrated campaigns and mentor a growing team within a modern agency setting. The role stands out for its emphasis on data-driven content and its central position in the agency's growth strategy.

What they need

Requirements & Skills

Key Responsibilities

  • Architect content strategies that align with paid media and conversion goals
  • Oversee the production of white papers, research reports, and lead-gen assets
  • Act as a lead editor for high-priority or technically complex client projects
  • Manage and develop 1-2 direct reports through consistent feedback
  • Partner with the sales team to scope new projects and pitch strategic content programs

Essential

  • Minimum of 6 years of professional experience in B2B content marketing
  • Proven track record in demand generation and conversion-focused content
  • Experience developing integrated campaign assets including landing pages and email sequences
  • Ability to interpret performance data and testing results to optimize content
  • Demonstrated experience in people management or professional mentorship
  • Strong client-facing presentation and relationship management skills
  • Exceptional writing and editorial skills with a focus on clarity and structure

Preferred

  • Previous experience working within a marketing or creative agency environment
  • Familiarity with AI tools and emerging marketing technologies
  • Experience supporting sales teams and participating in new business scoping

Key Skills

Demand Generation StrategyB2B Content CreationEditorial LeadershipPerformance AnalyticsClient AdvisoryCross-functional CollaborationStrategic ScopingTeam Management

Networking

People to Know

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Perks

Benefits & perks

  • Commitment to diversity, equity, and inclusion
  • Inclusive environment for LGBTQ+ and non-binary individuals
  • Reasonable accommodations provided during the hiring process
  • Opportunity to work with emerging AI technologies
  • Mentorship and leadership development responsibilities
  • Collaborative, cross-departmental work culture

Next step

Apply now

Found via www.walkersands.com