Key Responsibilities

• Define and implement a forward-thinking content strategy for enrollment management.
• Mentor and manage a team of writers and content creators to foster professional growth.
• Liaise with University Branding to ensure alignment with the institutional Master Brand.
• Oversee the production of multi-format content including digital, social media, and print.
• Establish and monitor performance metrics to ensure content meets strategic goals.

Essential

• Proven ability to connect creative strategy with tactical execution
• Strong background in leadership and team management
• Exceptional writing and editing skills across various formats (email, web, print, ads)
• Experience in developing sub-brand narratives within a larger organizational framework
• Ability to manage cross-functional stakeholder relationships
• Expertise in setting and tracking key performance metrics for content

Preferred

• Experience in higher education enrollment management
• Familiarity with marketing to both undergraduate and graduate demographics
• Advanced knowledge of digital storytelling platforms and industry trends

Key Skills