Full-time · Hybrid

Director of Growth Marketing

This is a pivotal leadership role for a growth-minded marketer to take the reins of a legal firm's client acquisition engine. The position balances high-level strategic planning with hands-on execution across digital and traditional channels. It is an ideal opportunity for someone who thrives in a structured environment and wants to see the direct impact of their work on a firm's bottom line.

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Hiring company

Robinson and Casey, PLLC

Boca Raton, Florida, United States · Posted 20 April 2026

The role

Overview

This is a pivotal leadership role for a growth-minded marketer to take the reins of a legal firm's client acquisition engine. The position balances high-level strategic planning with hands-on execution across digital and traditional channels. It is an ideal opportunity for someone who thrives in a structured environment and wants to see the direct impact of their work on a firm's bottom line.

The hiring side

About Robinson and Casey, PLLC

Robinson and Casey, PLLC is a small business working in legal services, based in Boca Raton, Florida, United States.

Industry

Legal Services

Size

Small

Location

Boca Raton, Florida, United States

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What they need

Requirements & Skills

Key Responsibilities

  • Design and execute comprehensive marketing strategies to boost revenue and client intake
  • Perform deep-dive market research to pinpoint target demographics and emerging legal trends
  • Oversee all digital channels including social media, email, SEO, and paid search
  • Iterate on website design and landing pages through rigorous A/B testing
  • Manage the marketing budget to ensure high ROI and cost-effective lead generation
  • Maintain and analyze CRM data to report on key performance indicators to leadership

Essential

  • Bachelor’s degree in Marketing or a related field (or 5+ years of equivalent professional experience)
  • Minimum of 4 years of experience leading marketing strategies and multi-channel campaigns
  • Proven track record in B2B marketing and referral-based growth strategies
  • Demonstrated ability to work autonomously and collaborate effectively with remote or hybrid teams
  • Strong proficiency in data analytics, including SEO and SEM performance tracking
  • Exceptional written and verbal communication skills

Preferred

  • Prior experience managing marketing initiatives within a law firm environment
  • Technical proficiency with HubSpot CRM and automation tools
  • Skills in visual storytelling, specifically videography and photography

Key Skills

Lead GenerationEmail MarketingB2B MarketingBudget ManagementA/B TestingMarket ResearchCommunicationSEMMarketing StrategySocial Media MarketingData AnalyticsSEOPPCCRM Management

Networking

People to Know

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Perks

Benefits & perks

  • Competitive annual salary
  • Hybrid work flexibility
  • Structured and growth-oriented work environment
  • Clear performance expectations and professional standards
  • Purpose-driven and meaningful work culture

Next step

Apply now

Found via jobs.digitalhire.com

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