Performance Marketing Manager
This is a high-impact role for a performance marketer who wants to move beyond execution into true strategic ownership of a fashion brand's growth engine. It combines technical media buying oversight with high-level financial analysis, making it perfect for someone who enjoys the 'science' of eCommerce. The position is unique for its focus on long-term enterprise value over short-term vanity metrics.
Fashion Brand (via eCommerce Placement)
Baltimore, Maryland, United States · Posted 14 April 2026
The role
Overview
The hiring side
About Fashion Brand (via eCommerce Placement)
Fashion Brand (via eCommerce Placement) is a mid-sized employer working in fashion & apparel, based in Baltimore, Maryland, United States.
Fashion & Apparel
Medium
Baltimore, Maryland, United States
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Research Fashion Brand (via eCommerce Placement)What they need
Requirements & Skills
Key Responsibilities
- Directing paid media agency partners to ensure alignment with brand vision
- Managing budgets and forecasting revenue based on contribution margin goals
- Developing testing roadmaps for creative assets and audience segments
- Analyzing attribution shifts and cookie-less tracking challenges
- Partnering with merchandising to scale hero products and new collections
Essential
- Proven experience managing multi-channel paid media budgets and performance
- Expertise in Meta Ads and Google ecosystem (Search, Shopping, PMAX)
- Strong background in agency management and strategic oversight
- Ability to conduct deep LTV, CAC, and MER analysis
- Experience with incrementality testing and cohort analysis
- Proficiency in building actionable reporting dashboards
Preferred
- Experience in the fashion or apparel industry
- Familiarity with TikTok Shop and emerging social commerce
- Experience using Triple Whale for attribution and data analysis
- Background in an entrepreneurial or high-growth startup environment
Key Skills
Networking
People to Know
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Perks
Benefits & perks
- Remote work flexibility with occasional travel
- High visibility within the organization
- Opportunity to lead strategic agency partnerships
- Collaborative, cross-functional work environment
- Direct influence on brand growth and product strategy
Next step
Apply now
Found via www.ecommerceplacement.com