Senior Copywriter
This is a pivotal senior role for a strategic storyteller who wants to lead the narrative for a high-growth housing marketplace. It combines high-level content strategy with hands-on execution across the entire customer funnel. The position is ideal for someone who enjoys the autonomy of a remote startup environment and the challenge of communicating a complex social mission.
PadSplit
Atlanta, Georgia, United States · Posted 29 April 2026
The role
Overview
The hiring side
About PadSplit
PadSplit is a mid-sized employer working in real estate technology / social impact, based in Atlanta, Georgia, United States.
Real Estate Technology / Social Impact
Medium
Atlanta, Georgia, United States
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Research PadSplitWhat they need
Requirements & Skills
Key Responsibilities
- Own and execute the comprehensive content strategy across web, blog, and social channels
- Develop high-converting gated assets and landing pages to drive lead generation
- Collaborate with product, growth, and design teams to ensure brand consistency
- Manage the editorial calendar and align content with seasonal business objectives
- Monitor performance metrics and utilize data to optimize content effectiveness
Essential
- Minimum of 8 years of professional experience in content marketing and copywriting
- Proven track record of building and scaling content programs from strategy through execution
- Experience writing for multi-sided marketplaces or complex B2B/B2C environments
- Exceptional storytelling and persuasive writing capabilities
- Ability to translate complex ideas into clear, actionable content
- Strong background in SEO strategy and multi-channel distribution
- Experience working in fast-paced, early-stage startup environments
Preferred
- Experience in the housing, real estate, or social impact sectors
- Familiarity with policy-related communication or investor relations
- Advanced knowledge of audience segmentation and customer journey mapping
Key Skills
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People to Know
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Perks
Benefits & perks
- Fully remote work flexibility
- Opportunity to work for a mission-driven organization
- Collaborative and dynamic startup culture
- Direct impact on housing accessibility and social change
- Structured interview process with clear feedback loops
Next step
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