Director, Growth Marketing
This is a pivotal leadership role at Hertz Car Sales focused on modernizing the vehicle acquisition process through sophisticated digital strategies. The Director will oversee a massive multi-channel budget and lead the transition toward data-driven, AI-integrated marketing. It is a perfect blend of strategic roadmap development and hands-on performance optimization.
Hertz
Atlanta, Georgia, United States · Posted 27 April 2026
The role
Overview
The hiring side
About Hertz
Hertz is an enterprise organisation working in automotive / mobility, based in Atlanta, Georgia, United States.
Automotive / Mobility
Enterprise
Atlanta, Georgia, United States
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Requirements & Skills
Key Responsibilities
- Develop and execute a multi-year digital marketing innovation roadmap
- Manage day-to-day operations for all paid and organic digital channels
- Hire and mentor a Marketing Analyst to improve measurement and attribution
- Collaborate with senior leadership to align growth tactics with business objectives
- Optimize marketing efficiency using CRM data and advanced analytics
Essential
- Minimum of 10 years of professional marketing experience
- 7 to 9 years of specialized experience in digital marketing and integrated media
- Proven track record of scaling performance marketing initiatives in a high-growth environment
- Experience managing both digital and traditional marketing platforms
- Ability to work on-site in Atlanta, Georgia
Preferred
- Experience in the automotive or mobility industry
- Background in managing large-scale direct-to-consumer (DTC) campaigns
- Experience selecting and managing 3rd party agency relationships
Key Skills
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People to Know
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Perks
Benefits & perks
- Competitive starting salary of $135K (commensurate with experience)
- Opportunity to lead a major division of a global mobility brand
- Authority to build and structure a new growth marketing team
- Professional development through high-level cross-functional collaboration
Next step
Apply now
Found via jobs.digitalhire.com